Parcel dimensioning minimizes freight costs for Packers Pro Shop

摘要

The Green Bay Packers are one of the most successful teams in NFL history, having won multiple Super Bowls and league championships. But, they differ from most other top teams in that they are based in a small city and are owned by fans through a publicly held non-profit corporation. Another difference is rather than choosing a large company to manage their Pro Shop's online fulfillment, the Packers employ local residents to run the operation. And, like any business with significant e-commerce operations, the Pro Shop needs to watch freight costs related to weight and dimension (or "dim") charges on shipping. For the Pro Shop, that makes saving on freight costs an important win. The Packers boast the NFL's largest Pro Shop at 21,500 square feet. The store offers everything from jerseys and hats to foam cheeseheads, tailgating accessories and collectibles. For fans who cannot physically visit Lambeau Field, online shopping offers more than 15,000 items.