Over the years as i've tried to explain to people unfamiliar with materials handling what it is exactly, there are always two words that have done the trick. Lift trucks. And I'm not necessarily the one who says the words. Watch television for a bit, and you're almost sure to see a lift truck in at least one ad. Especially if the advertiser is trying to get across the idea of movement of goods in the supply chain. Lift trucks are that universal symbol. They are also the focus of five feature stories in this issue. And as you will see, there's a lot going on these days.
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