SOCIAL MEDIA AFFORDANCES FOR CONNECTIVE ACTION: AN EXAMINATION OF MICROBLOGGING USE DURING THE GULF OF MEXICO OIL SPILL

摘要

This research questions how social media use affords new forms of organizing and collective engagement. The concept of connective action has been introduced to characterize such new forms of collective engagement in which actors coproduce and circulate content based upon an issue of mutual interest. Yet, how the use of social media actually affords connective action still needed to be investigated.