The Circular Economy (CE to some) has become something of a buzzword of late, just like sus-tainability and corporate social responsibility (CSR) before it. Good intentions, but a lot of public relations too. Perhaps we're being too cynical, but the issue is a bit like climate change. We know it's coming (most of us) or is already here. But we really don't want to have fewer children, abandon our cars, or go vegetarian: three actions a research scientist recently claimed would have more direct impact on slowing climate change than anything else we can do. We would add planting trees to that list.
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