Fat-free market goes tropical

摘要

Weight Watchers has added two tropical, limited-edition Mango and Pineapple yogurts to its popular fat-free range.rnOn shelf later this month, the Weight Watchers Yogurts, manufactured under licence by Yoplait, come in a four pack featuring two of each flavour.rnHayley Roth, Weight Watchers Senior Brand Manager at Yoplait, says: "We launched the limited-edition strategy in 2007 with our Weight Watchers mousse range and it has delivered a strong year-on-year growth; increasing by 44 per cent in the last 52 weeks. The success of the limited-edition strategy shows that new flavours drive excitement amongst consumers who are seeking new products and flavours to bring variety to their diet.