The theme for World Hearing Day 2020 was simple: "Don't let hearing loss limit you." This is sometimes easier said than done for the 455 million people worldwide that have disabling levels of hearing loss, and the number will rise to 900 million by 2050. Though hearing aids and hearing-loss prevention and treatment techniques have improved over the years, people with hearing loss may still feel restricted in certain situations, like when trying to engage in a conversation with several people talking over each other or watching a video without subtitles. AUDIO IS BLUE: A NEW WAY TO EXPERIENCE HEARING This year's World Hearing Day focused on encouraging people with hearing loss to continue participating in public and social life. And the Bluetooth Special Interest Group (SIG) has worked closely with the hearing aid industry to define and introduce LE Audio, the next generation of Bluetooth wireless audio, to help advance this mission.
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