Leaving a mark on poultry

摘要

Yum! Brands Inc., Louisville, Ky., created a stir in the quick-service industry this past April when its KFC Corp. subsidiary announced the nationwide rollout of Kentucky Grilled Chicken, flying in the face of its own fried-chicken reputation and sharing the menu with its crispy counterpart. In late April, KFC gave away samples of its product and declared April 27 "Un-fry Day." The unconventional campaign raised the ire of marketing officials at Cost Mesa, Calif.-based El Polio Loco Inc., resulting in the company issuing a grilled chicken taste-test product giveaway of its own in late April.