Head of the table

摘要

Two-and-a-half years ago, turkey processing company Carolina Turkey, based in Mt. Olive, N.C., purchased the Butterball turkey brand -at that time a brand of ConAgra Foods and the most widely recognized turkey name in the United States - to form Butterball LLC, the largest turkey producer in the world, for $325 million.rnCapitalizing on the brand recognition of Butterball, Carolina Turkey succeeded in rebranding itself. Previously, the company was a commodity business selling whole birds and turkey products to supermarket retailers and foodservice operators. But a year before the October, 2006 sale, Carolina Turkey beganrnchanging the focus of its business to move toward becoming a value-added and branded business.