Ethnic expansion

摘要

Hod Golan has been exporting its kosher deli poultry products to the US for 18 years. Since then, the Nahariya, Israel-based ready-to-eat meat processor has been marketing its products to kosher customers at retail delis around the country, both at mainstream supermarkets and at specialty stores. But the company's goal is to expand beyond the kosher market. Hod Golan would like to move its products into the main deli section of conventional supermarkets, and become the primary choice for all deli consumers, not just those who are kosher.