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Walmart unveils its own Angus brand

机译:沃尔玛揭开了自己的安格斯品牌

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In 2019, Walmart Inc. announced the company had invested in its own supply chain for Angus beef. More than two years later, the McClaren Farms brand is the product of that investment.Released just in time for the summer grilling season, McClaren Farms beef is the first launch from Walmart of its end-to-end Angus beef supply chain program which the retailer launched to meet consumer demand for traceable beef products bearing clean labels from a transparent supply chain. McClaren Farms beef will be available in nearly 500 stores across five southeastern states,including Alabama,Florida,Georgia, Mississippi and South Carolina, Walmart said."The grocery business is always changing, and customers' expectations are higher than ever," said David Baskin,vice president of meat at Walmart. "Our end-to-end Angus beef supply chain is an industry-leading innovation that allows us to deliver high-quality Angus beef, like McClaren Farms, to our customers."
机译:2019年,沃尔玛公司宣布该公司已投资于自身供应链的Angus Beef。 超过两年后,麦克拉伦农场品牌是该投资的产品。刚刚在夏季烧烤季节恰到好处,麦克拉伦农场牛肉是首次从其端到端的Angus牛肉供应链计划的沃尔玛第一次发射 零售商推出,以满足消费者对携带透明供应链清洁标签的可追踪牛肉产品的需求。 麦克拉伦农场牛肉将在近500家东南各州提供近500家商店,包括阿拉巴马州,佛罗里达州,格鲁吉亚,密西西比州和南卡罗来纳州。“杂货店总是改变,客户的期望高于以往,”大卫说 沃尔玛的肉副总裁Baskin。 “我们的端到端安格斯牛肉供应链是一种行业领先的创新,使我们能够为客户提供高质量的Angus Beef,如麦克拉伦农场。”

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    《Meat & poultry》 |2021年第7期|12-12|共1页
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