In light of recent events throughout the United States, every company, no matter the size, product or service, was behooved to pause and look for opportunities to support the Black community. The nature of Kingsford Products Co.'s business and the rich and integral history of the Black community's contributions to history, and especially to the past, present and future of barbecue, provided Kingsford the opportunity to initiate its Preserve the Pit program, which launched Jan. 25, 2021. "At the same time, we also wanted to be thoughtful about our approach to ensure that we found a credible role for our support," said Shaunte Mears-Watkins, vice president of strategy and marketing for Kingsford. "We feel that a big part of preserving the history of Black barbecue culture in America is investing in its future, which is why we created the fellowship."
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