Executing a packaging plan

摘要

Ground beef processors and their customers have the same goal when it comes to packaging: attract consumers to their products. Once companies figure out what customers, and ultimately consumers, want and are drawn to, they can design and configure packaging to accommodate. But it's a fine line trying to appease a broad base of customers and shoppers while keeping costs in check. Tyson Fresh Meats Inc., Dakota Dunes, SD, did a retail packaging study approximately 18 months ago for its portioned proteins innovation team. The study concluded practicality as a top priority among consumers when it came to meat packaging in general. They preferred features such as easy to open, easy to reseal, easy to store, etc.