While many consumers are fascinated with celebrity chefs and cooking channels, the reality is that when the dinner hour approaches, time becomes sparse. Simple, quick and convenient, that's what home cooks are looking for when meat and poultry are being served. This may come in the form of properly trimmed whole muscle cuts ready for the grill, fully cooked heat-and-eat formats designed for easy plating or ready-to-eat chilled products that welcome a simple side and garnish. Regardless of form, succulent and flavorful are paramount. No one wants a dried-out piece of protein, unless, of course, it's jerky. That's why many processors enhance meat and poultry through water-binding ingredients.
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