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On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations

机译:关于CB-SEM和PLS-SEM结果的比较:五个观点和五个建议

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摘要

To estimate structural equation models, researchers can draw on two main approaches: Covariance-based structural equation modeling (CB-SEM) and partial least squares structural equation modeling (PLS-SEM). Concerns about the limitations of the different approaches might lead researchers to seek reassurance by comparing results across approaches. But should researchers expect the results from CB-SEM and PLS-SEM to agree, if the structure of the two models is otherwise the same? Differences in philosophy of science and different expectations about the research situation underlie five different perspectives on this question. We argue that the comparison of results from CB-SEM and PLS-SEM is misleading and misguided, capable of generating both false confidence and false concern. Instead of seeking confidence in the comparison of results across methods, which differ in their specific requirements, computational procedures, and imposed constraints on the model, researchers should focus on more fundamental aspects of research design. Based on our discussion, we derive recommendations for applied research using SEM.
机译:为了估算结构方程模型,研究人员可以采用两种主要方法:基于协方差的结构方程模型(CB-SEM)和偏最小二乘结构方程模型(PLS-SEM)。对不同方法局限性的担忧可能会导致研究人员通过比较各种方法的结果来寻求保证。但是,如果两个模型的结构相同,研究人员是否应该期望CB-SEM和PLS-SEM的结果一致?科学哲学的差异和对​​研究状况的不同期望是这个问题的五种不同观点。我们认为,将CB-SEM和PLS-SEM的结果进行比较是误导和误导的,能够产生错误的信心和错误的关注。研究人员不应该对方法的具体要求,计算程序和对模型的约束有所不同的方法的结果比较寻求信心,而应将研究重点放在研究设计的更基本方面。根据我们的讨论,我们得出使用SEM进行应用研究的建议。

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  • 来源
    《Marketing》 |2017年第3期|4-16|共13页
  • 作者单位

    Robinson College of Business, Georgia State University, P. O. Box 3992, Atlanta,GA 30302-3992, USA;

    Department of Marketing, Otto-von-Guericke-University Magdeburg, Universitaetsplatz 2, 39106 Maadebura. Germanv;

    Institute of Human Resource Management and Organisations, Hamburg University of Technology (TUHH), Am Schwarzenberg-Campus 4,21073 Hamburg, Germany;

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