Editorial

摘要

After the five previous editions in Saarbrucken, Innsbruck, Paris, Bayreuth, and Vienna, the Centre Europeen de Recherche en Economie Financiere et Gestion des Entreprises (European Centre for Research in Financial Economics and Business Management) (CEREFIGE, University of Lorraine, France) hosted the 6th French-Austrian-German Workshop on Consumer Behavior in Nancy in November 2019. This workshop was founded as a platform for fruitful scientific exchange and networking between French and German-speaking researchers. This workshop format has drawn the attention of researchers worldwide who share an interest in innovative consumer research since its foundation.