The ubiquitous jazz metaphor: thoughts from a jazz musician and management educator

摘要

Purpose - The purpose of this paper is to provide a viewpoint about how the jazz metaphor can be applied to marketing/management education, in light of the article by Holbrook (2015). Design/methodology/approach - This commentary examines the jazz metaphor from the author's perspective as a jazz musician and management educator and hopefully provides the reader with a brief snapshot into the intricate workings of a jazz group. This commentary also investigates the lessons to be learned from Miles Davis's approach to leadership and innovation. Findings - The jazz group can provide a valuable model for modern organisations. The core competencies of a successful jazz group, e.g. collaboration, trust, dialogue and innovation can be employed to bring about a culture of creativity within an organisation. Research limitations/implications - It may be possible to extend the jazz metaphor and investigate how different aspects of business practice could be aligned with particular genres of jazz. Originality/value - This commentary expands on Holbrook's discussion of the marketing manager as Jazz musician and provides examples of how these metaphors can be used in order to augment the marketing/management learning material to offer alternative perspectives to the learning communities and enhance the pedagogical practice.