Richard branson may have his occasional little local difficulties - such as Virgin Media's spat with BSkyB, its ￡4.3bn debt, payment of which has been successfully deferred for three years, and engineering work delays for Virgin's latest high-speed train - but as a super business builder and manager he has few equals. Who else could have built eight billion-dollar companies -including the fast-growing Virgin Mobile business in America - and still enjoy the escapades and visual stunts he's been involved in over the years to promote the brand? A large part of the Virgin story, he readily admits, has been his willingness to be a central character in. its publicity. In return the media has been more than fair to the Virgin brand.
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