This information is projected by IRI, a Chicago-based market research firm, to represent U.S. confectionery sales through total U.S. multi-outlet with c-store geography covering supermarkets, drugstores, mass market retailers, gas/c-stores, military commissaries and selected club and dollar retail chains. The data is collected by checkout scanners. There are channels of distribution not included in this report, for example, certain mass merchandisers, theaters, vending, food service and gourmet shops.
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