Denim makers slip into American fit, see the blues fading away

摘要

While the global economy, led by the US, has started showing signs of improvement, India's denim makers have better prospects for exports. Experts noted that with cotton value chain improving in the country, India's denim exports are poised to see rapid growth. Denim players in India produce around 700 million metres of fabric every year, of which 32 per cent gets exported. This year, denim exports are estimated at 200 million metres. According to the International Cotton Advisory Committee (ICAI), the value of annual denim exports globally fluctuated between $3 billion and $3.9 billion during 2001-2011. Yet industry estimate suggested India holds less than five per cent of the global denim exports.