The First International Conference on the Dynamics of Strategy: Surrey European Management School, University of Surrey, April 1996

摘要

A rough but functional division of schools of thought in strategic management can be made into two major camps. The positioning school, typified by the work of Michael Porter, stresses the role of market positioning and ascribes success more to careful choice of market and strategic position within it than to intrinsic properties of the firm. The resource-based school, with roots in economic theory, stresses core competences possessed by the firm and not by its competitors. From the viewpoint of both of these schools, however, achieving a good 'fit' between the firm's competences and its market environment is critical.