Convergenomics: Strategic Innovation in the Convergence Era

摘要

"Convergenomics" is an interesting book which in the normal course of events would probably pass most librarians by, but is well worth seeking out It charts the mega trends that are shaping how people behave and organizations work, examining how organizations should respond to these. The authors are distinguished professors of business at the University of Nebraska-Lincoln and they set out to describe how globalization, digitization, changing demographics, changing industry mix, deregulation and privatization, commoditization of processes, new value chains, emerging new economies, a deteriorating environment and cultural conflicts have led to what they define as a convergence revolution. They examine this revolution from the perspectives of technology, industry, knowledge, open-source networking and bio-artificial convergence explaining how human systems are transformed by what they have named convergenomics. They assert that an understanding of convergenomics can lead to innovative strategic approaches and claim that more agile businesses are already employing these approaches to become and remain competitive and to generate greater value in a world radically changed by e-commerce.