Say you're an e-learning manager at a public library system who wants to get the word out to the community that the system is getting a new branch. What do you do? Add a landing page to the library's website? Tweet about it a lot?rnHow about knit?rnIn 2010, Ryan Deschamps, e-learning manager at Nova Scotia's Halifax Public Libraries (HPL) system, did just that. An avid knitter, he hosted a series of "knit-a-thons" at the 14-branch library and at pubs around the region. The resulting patches-"a yarn bomb"-were stitched together by Deschamps and wrapped around a tree on the site of the new building (bit.ly/ahsoaF).
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