For many crafters, turning their hobby into a full-time job is a dream come true-but it's also a lot of work. In the second edition of the author's 2010 guide to creating and growing craft-based businesses, Chapin {Grow Your Handmade Business) provides advice on starting from the ground up, covering everything from choosing a catchy name to developing a logo and marketing strategies. There's a strong focus on using social media and blogs to promote one's business-a must in today's connected world-and Chapin gives thoughtful guidance on how to do so without overwhelming followers with your message. Online sales aren't everything, so there's also facts about selling at craft fairs and through brick-and-mortar stores. Quotes and essays from successful business owners are interspersed throughout the book. VERDICT Chapin's guide contains real-world (and often tested) advice on making craft-based businesses successful, and this updated edition includes information about services such as Pinterest and Insta-gram, which weren't on most crafters' radars when the first edition appeared.
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机译：对于许多手工艺人来说，将他们的业余爱好变成全职工作是梦想成真的事情，但这也是很多工作。在2010年作者关于创建和发展手工艺企业的指南的第二版中，Chapin {Grow Your Handmade Business）为从头开始提供了建议，涵盖了从选择易记名称到制定徽标和营销策略的所有内容。在当今互联互通的世界中，人们非常重视使用社交媒体和博客来促进业务发展，而Chapin则为如何做到这一点提供了周到的指导，而不会使您的信息引起追随者。网上销售并不代表一切，因此在手工艺品交易会和实体商店进行销售也有事实。本书中散布着成功的企业主的名言和文章。 VERDICT Chapin指南包含有关使手工艺企业成功的现实世界（且经常经过测试）建议，并且此更新版本包含有关服务的信息，例如Pinterest和Insta-gram，这在第一版时就不为大多数手工艺者所接受。出现了。
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