ONLINE NEWSPAPERS: NEWS ON FAST TRACK

摘要

To make newspaper reading more interactive, online newspapers should include features, such as free e-mail and chat room. For generating visits and page impressions, it's absolutely necessary to offer services like share prices, telephone charges, online charges, information about taxes, new jobs, education and other high interest topics. Newspapers now have the infrastructure and the resources in talent and capital for success on the Internet. But this will take patience and a large amount of trial and error to refine the process. The Web is not entirely a new medium now but it cannot be entered merely as a cursory adaptation of what appears in print. It demands an integrated approach to information that soon will be delivered in audio and video form as well as through text. New media presents us an ever-moving landscape. For the foreseeable future, the Web will be a medium that is in constant change and requiring near-constant adaptation. The rapid pace does little to facilitate reflection or planning, but demands movement and action.