Adobe Optimizes Flash Toenhance Search Engine indexing Of Swf

摘要

Adobe Systems Incorporated announced in July 2008 the company is teaming up with search industry leaders to dramatically improve search results of dynamic web content and rich internet applications (RIAs). Adobe is providing optimized Adobe~R Flash~R Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines. This will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player. Moving forward, RIA developers and rich web content producers would not need to amend existing and future content to make it searchable. The openly published SWF specification describes the file format used to deliver rich applications and interactive content via Adobe Flash Player, which is installed on more than 98 per cent of internet-connected computers. Although search engines already index static text and links within SWF files, RIAs and dynamic web content have been generally difficult to fully expose to search engines because of their changing states - a problem also inherent in other RIA technologies.