Leading Change in a Web 2.1 World: How Changecasting Builds Trust, Creates Understanding, and Accelerates Organizational Change

摘要

In the past decade, there has been a proliferation of books about change and change management. One cannot open a business magazine or management journal without facing admonitions about the "contemporary business environment" or topics "that affect organization in today's dynamic world". These admonitions largely address a world in which organizations are bound not only by technology, but the spirit in which technology is integrated into our lives, whether by ubiquity or by social networks.