机译:非营利组织服务组织的成员保留和捐赠:同行和组织识别之间的余额
Department of Agricultural Economics and Agribusiness Dale Bumpers College of Agricultural Food and Life Sciences;
Department of Marketing D’Amore-McKim School of Business;
Department of Marketing W. P. Carey School of Business;
organizational identification; peer identification; peers; memberships; nonprofits; relationships; customer retention; donations; social identity theory; engagement; loyalty;