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Customers' intention to adopt smart lockers in last-mile delivery service: A multi-theory perspective

机译:客户在最后一英里送货服务中采用智能储物柜的意图:多理论视角

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摘要

Many logistics service providers are now adjusting their business service strategies to satisfy consumers' higher demands and expectations. An automated parcel locker for self-pickup is one of the options; however, there is currently no smart locker service available in Thailand. This study integrates resource matching theory, innovation diffusion theory, and theory of planned behavior to clarify Thai consumers' intention to utilize smart lockers. The data for this study were received from 302 participants living in Thailand. Convenience, reliability, privacy security, compatibility, relative advantage, complexity, perceived behavioral control, and attitude were included in the questionnaire to test if they were significant determinants of consumers' intention to use smart lockers. The results reveal that convenience, reliability, privacy security, compatibility, relative advantage, complexity, perceived behavioral control, and attitude influence Thai consumers' intention to use smart lockers. This study contributes to the literature on combining resource matching theory, innovation diffusion theory, and theory of planned behavior; this enriches theoretical research on self-service technologies in last-mile logistics delivery, and also provides insights for consumer behavioral research.
机译:许多物流服务提供商现在正在调整其业务服务策略,以满足消费者的更高的需求和期望。用于自动提取的自动包装储物柜是其中一种选择;但是,泰国目前没有可用的智能储物柜服务。本研究综合了资源匹配理论,创新扩散理论和计划行为理论,以澄清泰国消费者利用智能储物柜的意图。从泰国的302名参与者收到了本研究的数据。在调查问卷中,提供便利性,可靠性,隐私安全,兼容性,相对优势,复杂性,感知行为控制和态度如果是消费者使用智能储物柜的意图的重要决定因素。结果表明,方便,可靠性,隐私安全,兼容性,相对优势,复杂性,感知行为控制和态度影响泰国消费者使用智能储物柜的意图。本研究有助于资源匹配理论,创新扩散理论和计划行为理论的文献。这丰富了对最后一英里物流交付中的自助服务技术的理论研究,并为消费者行为研究提供了见解。

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