Internal Relationship Management: Linking Human Resources to Marketing Performance

摘要

This paper focuses on the theme of internal relationship management and the linkages between human resource management and marketing performance. Interdisciplinary research in marketing has been gaining some momentum in recent years as many scholars have noted the intriguing and vitally important linkages between managerial practice and marketing performance. Still, this area of research remains understudied and underdeveloped in the marketing literature. This fact served as the motivation in doing this special volume.