Diffusion in social networks with recalcitrant agents

摘要

The article generalizes the standard threshold models of diffusion in social networks by introducing the notion of recalcitrant agents, i.e. agents that are fully resistant to the diffusion process. The focus of the article is on capturing a ternary influence relation between groups of agents: agents in one group can indirectly influence agents in another group in spite of the agents in the third group being recalcitrant. The main technical result is a sound and complete axiomatization of this relation.