Lifestyles and consumer habits in (Revolution The use of market research and analysis to shape and deliver customer-centric services at Veolia Transdev

摘要

In an environment of profound societal, economic and consumer change, local authorities are confronted by ever more complex issues. Delivering lasting and sustainable transport services that citizens want to use is becoming a major challenge. It involves more than just designing the transport offer within a given administrative boundary, but identifying the relevant mobility scale or catchment area for trips, which are set to increase by 40% (1995-2030) by some estimates. These changes come at a time when the financial uncertainty caused by the current crisis is susceptible to slow or interrupt projects intended to increase capacity.