机译:看到它就像触摸它一样:解开在线服装购买决策和大脑活动的有效产品演示(FMRI学习)
Texas Tech Univ Coll Human Sci Lubbock TX 79409 USA;
Texas Tech Univ Coll Human Sci Lubbock TX 79409 USA;
Iowa State Univ Dept Comp Sci Ames IA USA;
Texas Tech Univ Coll Human Sci Lubbock TX 79409 USA;
Stanford Univ Sch Med Dept Psychiat & Behav Sci Stanford CA 94305 USA;
Stanford Univ Sch Med Dept Psychiat & Behav Sci Stanford CA 94305 USA;
fMRI; Online shopper; Apparel shopping; Visual merchandising; Neuromarketing; Visual sensory information;