Intellectual property protection and enforcement at major events: Practical lessons learnt from the Melbourne 2006 Commonwealth Games

摘要

Legal context Commercial sponsorship is a integral part of major sporting events. The ability to attract commercial sponsors relies not just on the attractiveness of the event. It depends also on whether the organisers can offer to prospective sponsors an intellectual property regime which gives sponsors the comfort that counterfeiters and ambush marketers are not able to obtain a “free ride” from an unauthorised association with the event. Prospective sponsors will be far less likely to pay rights for “exclusivity” in circumstances where there is no confidence that that exclusivity will be protected.