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Manufacturing strategy and new venture performance: a Comparison of independent and corporate ventures in the biotechnology industry

机译:制造策略和新企业绩效:生物技术行业中独立企业与企业企业的比较

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摘要

Little empirical research has compared the manufacturing strategies of corporate and independent new ventures. This study explores these differences with data from the young, science-based biotechnology industry, and examines the perfor- mance effects of manufacturing strategy variables including scope, competitive thrust, ad capabilities. The results show that the corporate and independent biotechnology new ventures pursue significantly different manufacturing strate- gies, and that different dimensions of manufacturing strategies affect the perfor- mance of corporate vs. independent ventures quite differently.
机译:很少有经验研究比较公司和独立新企业的制造策略。这项研究利用年轻的,以科学为基础的生物技术行业的数据探索了这些差异,并研究了制造策略变量(包括范围,竞争目标,广告能力)的性能影响。结果表明,企业和独立生物技术新企业采用的制造策略明显不同,并且制造策略的不同维度对企业与独立企业的绩效产生的影响也大不相同。

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