Pioneer, Kenwood Products Exploit New Growth Drivers

摘要

Sales of car entertainment equipment, such as car navigation and car audio systems, are showing signs of recovery, shortly after the industry suffered from a deep slump during the recent global economic crisis. It has been evident that sales of both af-termarket and original equipment manufacturing (OEM) have started to pick up gradually as an offshoot of the economic pump-priming measures employed by various governments including the United States. As the industry recovers, competition among car electronics manufacturers on the other hand continues to become stiff. Innovative technologies and enhanced func-tions dictate the prevailing trends in car elec-tronics, and of late, products that incorporate new media and applications, as well as interop-erability with other mobile devices, are driving the growth opportunities.