In the fully developed video production market concerning filmmaking and commercials, low priced camera systems that adopt large image sensors and interchangeable lenses have been gaining traction. In this market, usual product price costs over ￥10 million (US$118,000) for a camera. However, in 2008, the consumer digital single lens reflex (DSLR) camera of Canon Inc., which supports moving images, became a hit product in the video market, eventually changing the landscape of the market.
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