Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue

摘要

When the English government passed the Infants Relief Act in 1874, which declared contracts concluded by children as invalid, it had one goal: to protect children "from their own lack of experience and from the wiles of pushing tradesmen and moneylenders" (James 1965). Obviously, even at that time, parliamentarians believed that children could be overtaxed by merchandising and often unable to react appropriately to the commercial interests of retailers, manufacturers, and financiers.