Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New 'Pull' Game

摘要

Are traditional marketing techniques, tactics and strategies, passe, out of date, not in touch, overworked, abusive, dull and boring? In some cases, a new type of customer may think so, at least according to our authors.rnThis is a very interesting book, only seven bite sizes chapters and a mere 197 pages in length and I think one that will engage traditional marketers and perhaps encourage them to think about the traditional marketing approaches that we have used for many years as to whether or not, time has passed them by?