Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness

Cappella Joseph N.

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Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness

机译：感知到的消息有效性符合一种可靠，有效和有效的说服力度量标准

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来源
《Journal of communication》 |2018年第5期|994-997|共4页
作者
Cappella Joseph N.;
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作者单位

Univ Penn Annenberg Sch Commun Philadelphia PA 19104 USA|Univ Penn Abramson Comprehens Canc Ctr Philadelphia PA 19104 USA;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Message Effectiveness; Validity; Biobehavioral Measurement;

机译：信息有效性;有效性;生物行为测量;

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专利

1. The perceived effectiveness of persuasive messages: questions of structure, referent, and bias. [J] . Dillard JP, Ye S Journal of health communication . 2008,第2期

机译：说服力信息的感知有效性：结构，指称和偏见问题。
2. The perceived effectiveness of persuasive messages: questions of structure, referent, and bias. [J] . Dillard JP, Ye S Journal of health communication . 2008,第2期

机译：说服力信息的感知有效性：结构，指称和偏见问题。
3. Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence [J] . OKeefe Daniel J. Communication Methods and Measures . 2020,第1期

机译：使用感知说服性措施预测消息：重新考虑相关证据
4. CAPTURING PERCEPTIONS OF ANONYMITY: A RELIABLE AND VALID INSTRUMENT FOR MEASURING PERCEIVED ANONYMITY [C] . Dwight M. Hite, Tip M. A. Robertson, Troy A. Voelker Annual Meeting of the Decision Sciences Institute . 2006

机译：捕捉对匿名性的看法：可靠而有效的仪器用于测量感知匿名性
5. The impact of masking of persuasive intent on persuasive message effectiveness. [D] . Rodrigue, Christina Simmers. 2006

机译：掩盖说服意图对说服性消息有效性的影响。
6. Perceived Message Effectiveness Meets the Requirements of a Reliable Valid and Efficient Measure of Persuasiveness [O] . Joseph N Cappella -1

机译：感知到的消息有效性符合一种可靠有效和有效的说服力度量标准
7. Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness [O] . Joseph N Cappella 2018

机译：感知信息效率符合可靠，有效，有效的说服性的要求

Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness

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