Sustaining the development of campus bike-sharing: A lesson from the unsuccessful practice in Dalian Maritime University, China

摘要

Campus bike-sharing is widely recognized as a popular transportation product for college students to achieve pro-environmental mobility. However, unsuccessful cases of campus bike-sharing are repeatedly reported in China in recent years, and previous studies rarely offer insights on these failures. Therefore, this paper places a specific study regarding the unsuccessful practice in Dalian Maritime University, China. Using the survey data, we investigate the key factors that affect the bike-sharing adoption of college students through Structural equation modelling and Index score of variables. Other than the conclusions that in line with previous researches, our results indicate that: 1) The service quality dominates the positive effects on college students? adoption intention of bike-sharing, but its index score is relatively low. Thus, more resources should be concentrated to promote the service quality. The timely maintenance, the ride comfort and the better customer service are the key aspects need to be further improved; 2) The access cost, especially the high deposit, is surprisingly found the main barrier to bike sharing usage. These findings suggest that cancelling the deposit and employing credit rating based on big data instead, can be a win-win strategy to protect the security of transactions as well as further secure the patronage of college students. In addition, several other policy implications are also offered for service providers to enhance bike-sharing competitiveness. ? 2021 Elsevier Ltd. All rights reserved.