Introduction to the special section on retailing research: The mind and emotion of the 21st century shopper

Barry J. Babin; Jean-Charles Chebat; Robert Robicheaux

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Introduction to the special section on retailing research: The mind and emotion of the 21st century shopper

机译：零售研究专栏简介：21世纪购物者的思想和情感

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This JBR special section presents papers from the 7th SMA Retailing Research Symposium are presented and discussed. Retail personality appears to be a key theme among the research discussions held during the Symposium.

机译：此JBR特别部分介绍和讨论了第七届SMA零售研究研讨会的论文。零售个性似乎是研讨会期间进行的研究讨论中的关键主题。

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来源
《Journal of Business Research》 |2006年第12期|p.1279-1280|共2页
作者
Barry J. Babin; Jean-Charles Chebat; Robert Robicheaux;
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作者单位

Department of Management and Marketing, University of Southern Mississippi, Hattiesburg, MS 39406-5091 USA;

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原文格式 PDF
正文语种 eng
中图分类贸易经济;
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Introduction to the special section on retailing research: The mind and emotion of the 21st century shopper

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