机译:SPA品牌的营销组合和客户资产:跨文化视角
Yonsei University, Department of Clothing & Textiles, College of Human Ecology, Republic of Korea;
Yonsei University, Department of Clothing & Textiles, College of Human Ecology, Republic of Korea;
Aalto University, Department of Marketing, School of Business, Finland;
EMLYON Business School, France;
University of Florence, Dept. of Economics and Management, Italy;
University of Florence, Dept. of Economics and Management, Italy;
Institute for Market-based Management, Munich School of Management, Ludwig-Maximilians-Universitaet Muenchen, Germany;
Cross-cultural; Customer equity; Fast fashion; Social network; SPA brand;
机译:关系营销,方向,品牌资产和企业价值:客户价值的中介作用-新兴市场视角
机译:全球品牌的客户资产和价值管理:从财务和营销角度衔接理论和实践:《商业研究杂志》特别版简介
机译:服务营销组合要素对基于客户的品牌资产的影响:约旦移动电信服务接收者的实证研究
机译:电子营销混合框架创建在线品牌股权:印度观点
机译:客户对营销组合的看法及其对台湾大卖场品牌资产的影响。
机译:体育赞助的实证探索:体验营销的激活赞助满足品牌股权和购买意向
机译:奢侈品牌营销组合对客户股权形成的影响 - 富豪品牌产品消费者在20〜40's中 -