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机译:通过动机增强品牌移动应用的品牌股权:服务主导逻辑视角
East Carolina Univ Coll Business Greenville NC 27858 USA;
East Carolina Univ Coll Business Greenville NC 27858 USA;
East Carolina Univ Coll Business Greenville NC 27858 USA;
Branded app; Value in use; Brand equity; Service-dominant logic;