How Brands Using Social Media Ignite Marketing and Drive Growth Measurement of Paid Social Media Appears Solid But Are the Metrics for Organic Social Overstated?

Fulgoni Gian M.

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How Brands Using Social Media Ignite Marketing and Drive Growth Measurement of Paid Social Media Appears Solid But Are the Metrics for Organic Social Overstated?

机译：使用社交媒体的品牌如何点燃营销并推动付费社交媒体的增长测度看起来稳定，但有机社交的指标是否被夸大了？

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来源
《Journal of advertising research》 |2015年第3期|232-236|共5页
作者
Fulgoni Gian M.;
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ComScore Inc, Reston, VA 20190 USA;

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How Brands Using Social Media Ignite Marketing and Drive Growth Measurement of Paid Social Media Appears Solid But Are the Metrics for Organic Social Overstated?

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