Q&A: Two Minutes with Elaine Lennox on iSeries Advertising and the Intel Generation

摘要

After Peter Bingaman's abrupt departure from his job as iSeries marketing v.p., IBM wasted little time before announcing his replacement: Elaine Lennox, an exec in charge of small and medium businesses (SMBs) in the Systems Group. Lennox spoke recently with Cheryl Ross, iSeries Network senior news editor, about how she plans to build upon the marketing momentum the platform has seen in the past 12 months.