Assessment of bargaining power, market risk and coordination costs in the Thailand cassava marketing channel

摘要

>This paper examined the balance of bargaining power, market risks and coordination costs among producers and wholesalers in the Thailand cassava marketing channel using annual data spanning 1980–2007. The results revealed that cassava producers were exceedingly risk averse and that there was bilateral bargaining power between the producers and wholesalers. The variability in profit for the wholesalers was higher than that of producers. The coordination cost generally showed positive linear trend over the years and this demonstrates the existence of information asymmetry in the marketing channel. The policy recommendations are presented.