Type of diversification and firm resources: new empirical evidence from the Spanish tourism industry

摘要

This paper analyses the diversification strategies followed by tourism firms from the perspective of the resource-based view. More specifically, it seeks to verify whether the composition of the firms' resources has a bearing on the decision to undertake one type of diversification or another (related or unrelated). From a mail survey to 80 Spanish tourism firms, we identified 94 entries into new business areas. We applied an ordered logit regression and have statistically confirmed that intangible resources lead to a more related type of diversification. Copyright © 2008 John Wiley & Sons, Ltd.