The International Journal of Research in Marketing (IJRM): Its conception and early years

摘要

IJRM originated from the European Marketing Academy (EMAC) and it is its official journal. Since 1972, the Academy has organized annual marketing conferences in Europe, and, in 1981, it was decided that it was time for a journal. There were several motives for starting IJRM: 1. Research in marketing in Europe had grown rapidly and was at a stage that it could support its own academic journal. 2. It was felt that a European tradition in research in marketing was emerging (see below) that did not receive sufficient attention in the existing academic journals on marketing. 3. The emerging common European market created many joint research interests among marketing academics across different European countries. 4. A scientific journal would enhance the identity and the visibility of the Academy.