Call for Papers: Special Issue on Marketing in Emerging Markets Deadline for submission: July 1, 2011

摘要

The globalization of the marketplace is one of the most important challenges facing companies today. Given the importance of globalization for marketing, it is not surprising that leading marketing scholars and editors have repeatedly urged us to study marketing issues on an international basis, rather than staying "in the relative security of our own backyards." In response to these exhortations, marketing academics have begun to devote more attention to international marketing. This research has yielded a valuable stock of theoretical and empirical findings, of which an important portion has been published in the International Journal of Research in Marketing (IJRM). It is fair to say that international marketing has become an important domain within marketing science.