Design management, learning and innovation: results from a Portuguese online questionnaire

摘要

This paper is an output of a Portuguese public research project: DeSid - "Design as a Company's Strategic Resource: a Study of the Impacts of Design" (FCT). The DeSid research project was created with the main purpose to make a diagnosis of the use of design inside the Portuguese manufacturing industry. This paper refers to one of the activities of that research project: the National Survey to the Portuguese Manufacturing Industry. The main drivers for the use of design in the companies are the 'image/reputation' followed by the 'innovation ability'. The relationship between design and innovation is relevant for the majority of firms. From a brief analysis of the survey results it is also possible to acknowledge that Portuguese firms in general still underestimate the potential of design as a strategic resource.